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  • Writer's pictureRW Networks


There’s a battle brewing in Geek land. An epic battle. A battle for the ages. It isn’t exactly a new battle, but it is certainly a debate that keeps rearing its’ ugly head. Exactly how do you pronounce .gif?

Before we challenge your linguistic knowledge, you may be asking what is a .gif and why should I care?

Basically, GIF stands for Graphics Interchange Format, a commonly used file format that first emerged in 1987. Simply put a gif is an image file, with a special feature – it can be also used to create animated images. Chances are, over the years, you have seen more GIFs than you can count.

Now to the nitty-gritty of the tech debate. Basically, you have two pronunciation choices. Team #SoftG or Team #JlikeJiffyPeanutButter

One could argue, that a hard G is the way to go. After all, gif is an abbreviation for Graphics – and that is definitely a hard G in Graphics. However, team peanut butter is passionate, and truth be told the creator of the gif format, Steve Wilhite, is captain of team #SoftG.

Perhaps, it’s time to ask the experts for help. Unfortunately, the kind folk at the Oxford English Dictionary have decided to avoid conflict and sit on the fence. They are ready, willing and able to accept both pronunciations. So, where does that leave us? It’s a 50/50 split here at RW Networks, of course, one of us is right. Message us now to find out who. We’ll get back to you in a GIPHY.


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