Instagram is arguably the emerging superpower of the social media world. With over 700 million monthly active users, this mobile, desktop and internet based photo sharing app is a force to be reckoned with! Instagram Business profiles were first introduced in 2016, and since that time over 8 million Instagram Business profiles have been created. Imagine that!
Constantly evolving, Instagram has added a variety of innovative features, including brand-new creative tools, and Instagram Stories. However, my favourite feature is the ability to follow hashtags, the same way you might follow a friend. Simply tap on a hashtag you observe on your Instagram feed (example #WeFixComputers) Select follow, and voila, you will have the ability to:
Check out the top posts from your favourite hashtags
View the most recent hashtag stories
Notice the hashtags people are following in their profiles
Based on the content you engage with, by liking or commenting, Instagram will search for similar content for your feed. What a terrific way to discover and explore your favourite interests!