You do Hue

Fans of Andrew Lloyd Webber’s Joseph and the Amazing Technicolour Dreamcoat will be thrilled to hear that Apple’s new iMac will launch with a vibrant splash of colour. As Apple says, “You do Hue.” Imagine green, pink, blue, silver, yellow, orange and purple iMacs with matching accessories.


These dazzling new iMacs of many colours are the first major iMac redesign since 2012.

lyrics from Jospeh and the Amazing Technicolour Dreamcoat

Updated features include:

  • 24 inch screen

  • Improvements to the camera, including a larger sensor that improves performance in low light. Think Zoom meeting!

  • Fingerprint security touch id sensor on the colour matched keyboard

  • Built in M1 chip, Apple’s in house processor promising faster CPU performance and faster graphics

  • Thinner, compact design, only 11.54mm

  • Solid State Drive for significant performance and speed

  • Thunderbolt ports for connecting accessories, external drives, cameras, displays and more

  • Power connector that attaches via magnets with a woven cable in a matching colour

  • Studio quality microphones

  • Six speaker sound system

  • MacOS Big Sur operating system

  • Pairing for iMac and iPhone, allowing calls and texts to come directly to your iMac

  • Weighs in at less than 10 pounds


Intrigued? Dive deep into the iMac Tech Specs.


Pre-orders begin April 30th.


Wondering what to do with your old device? Eligible computers can be used as part of the Apple Trade In program.


Although our tech team might not be able to help you with your colour palette, we can provide you with recommendations for a new device.


Book a remote support call to discuss which Mac is right for you.