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  • Writer's pictureRW Networks

Why It’s Time to Claim Your Google My Business Listing

You have a fantastic website, dynamic Facebook page, sizzling Instagram account, professional LinkedIn profile and you can tweet with the best of them, so you are likely wondering why you need a Google My Business listing.

Basically, Google My Business (GMB), is a free local marketing tool that helps small businesses create and manage their Google listings, those descriptors that “magically” appear when customers find you on Google Search and Google Maps. By claiming your listing and taking advantage of the platform offering, you can effectively manage how your business appears online. Build credibility with your local market by showcasing your photos, events and offers and respond to reviews all from the GMB dashboard. After all, 46% of Google searches are for local businesses.

To take advantage of this free marketing tool and drive local customers to visit your business:

  • Claim your Google My Business Listing

  • Create a profile. Pay special attention to your address, phone number, opening hours and website link to optimize your listing

  • Ask customers to review your business

  • Post regularly

  • Add relevant photos and enticing offers

  • Chat directly with potential customers using the new messaging feature

  • View GMB insights and analytics to learn more about how people find your business listing on the web

Ready to foster customer engagement and connect with potential clients across Google Search and Google Maps? We can help.


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